Marketing Resume

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Contact Information:


Career Objective:

An experienced marketing manager having excellent communication with strong interpersonal skills; seeking for suitable position in marketing field

Professional Experience:

SEO/SEM Manager, Mohini Apparel, Inc. – Los Angeles, CA 2003-Present

  • Managed American Apparel’s Search Engine Optimization/SEM efforts and Internet advertising.
  • Developed AA’s Social Network Marketing campaign on MySpace.com.
  • Managed AA’s Google AdWords, Yahoo!, and MySpace accounts/campaigns.
  • Oversaw systems supporting warehousing, retail, and online website/e-commerce functions. Managed daily I.T. operations, which included help desk support, technical on-site support, and systems management.
  • Oversaw the deployment of solutions to ensure system security and business continuation. Lead a team of 15+ associates across 3 facilities and 7 countries with an operating budget of $3M.

Key Achievements:

  • Increased online sales by more than 10% through Search Engine Optimization and Search Engine Marketing
  • Developed strong brand awareness online through effective Social Network Marketing campaigns on MySpace.com and other SN sites.
  • Coordinated technology implementations for opening of more than 100 retail sites.
  • Developed a 365x24x7 support system for AA’s HQ, Warehouses/DCs, and 130+ retail sites.

E-Commerce & Online Marketing Director, Microtek Labs, Inc. – Redondo Beach, CA 2000-2003

  • Responsible for Microtek Lab Inc.’s Online Marketing strategy, which produced revenues, exceeding $6.5M in sales during the first year of operation.
  • Managed a team of 8 associates, identifying and targeting customers for high-end specialized products.
  • Developed targeted campaigns and advertising to reach intended customers with effective messages.
  • Conducted strategic planning and identified long-term opportunities, maximized revenue growth and reduce overall operational expenses.

Key Achievements:

  • Devised an online marketing/e-commerce strategy which increased online revenues 40% over the first year sales while at the same time decreased expenses by 35%.
  • Significantly increased web traffic through highly effective banner advertisements with Yahoo! and AOL.
  • Created and launched a monthly newsletter that grew into a membership exceeding 500,000 subscribers.

Education:

Masters of Business Administration, Concentration in Marketing, Boston University, April 2000

Bachelor’s Degree in Marketing, Northeastern State University, April 1997

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