Marketing Manager Resume

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Contact Information:

Objective:

To secure a managerial position in the marketing field, utilizing knowledge possess in previous jobs

Education:

Masters of Business Administration – Concentration: Marketing, WAKE FOREST UNIVERSITY, Winston Salem, NC, 1998

Bachelor of Science in Business Administration – Marketing, UNIVERSITY OF NORTH CAROLINA, Chapel Hill, NC, 1992

Experience:

Marketing Manager, MAX Tech., Charlotte, NC, 2001 – Present

• Business Track into a successful small business that has brokered millions of dollars in investment real estate sales
• Responsible for all strategic marketing and media purchases/advertising for the company
• Create and implement marketing programs that enable Business Track to secure clients from several regions throughout the country.
• Initiate Business Track’s Internet marketing campaigns (including on-line media purchases), increasing the number of on-line clients by an average of 23% per year.
• Perform competitor analysis and develop programs/campaigns to counter competitor’s initiatives.
• Develop and implement Business Track’s loyalty campaign, where clients get rewarded for increasing the number of items purchased, averaging a 28% annual growth.
• Create and analyze cash flows and other profitability measures to ensure investor clients obtain their desired return on investments (including tax savings), averaging a 34% annual return on client’s investments.

Business Development Manager / Marketing Manager, JBM Co, Huntersville, NC, 2000 – 2001

• Developed and implemented the marketing strategy for the entire product line for this manufacturing company.
• Created and placed all Internet marketing, print advertising, and press releases while managing the $600,000 marketing budget.
• Created a new outdoor category/campaign that was projected to generate over $1 million in 2002
• Performed Brand Management for products that featured Microban. Products such as Fruit of the Loom socks, Dap Caulking, Faberware Cutting boards and several other consumer goods products which are available at numerous retail outlets such as Wal-Mart, Home Depot, and Lowe’s
• Developed the Microban website and the sites of our clients that featured Microban in their products
• Monitored the competition and implemented action plans to offset competitor’s strategies.
• Promoted to Business Development Manager after only 1 year in recognition of exceptional sales/marketing results with Microban’s product line.

Computer Skills:

Microsoft Excel, PowerPoint, Microsoft Word, Microsoft Publisher

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