Database Marketing Analyst Resume

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Contact Information:

Full name

Present and permanent addresses

Telephone numbers

Email address

Objective:

To obtain a challenging career in the Database Marketing field that will allow utilizing my creativity and provides for continuous professional growth.

Experience:

Database Marketing Analyst, Microsoft Corp., Redmond, WA, September-2003 to Present

• Actively manage the execution functions and data usage within various databases and systems across Microsoft, as well as external sources such as rental lists,in order to increase sales, revenue and program performance, and loyalty through multiple Relationship Marketing channels.
• Provide value-add strategic guidance around the selection and usage of customer names, segmentation and targeting strategies within various internal and external data sources, including: Develop and implement US Subsidiary specific processes in support of efficient campaign execution, post campaign reporting, and distribution of customer data and reporting to internal marketing partners.
• Proactively provide customer insight, business intelligence and guidance, and reporting on marketing data options that enable marketers to maximize value of customer information. Specifically provide insights on the IT Professional customer base to business partners.
• Partner with a production team to manage a variety of technical tools to query databases and manipulate data to enable the usage of audience and customer data within analytic and Relationship Marketing efforts, etc (SQL, Access, Epiphany). Mentor and train several Production Managers on the various campaign management and database querying tools.
• Worked with a small team on updating and revising Microsoft’s Business Marketing Audience definitions, laying the foundation for a strategic customer contact strategy.

Marketing Database Analyst, Dell Corp., USA, June-2000 to August-2003

• Responsible for the reporting and analysis on all direct marketing print pieces (catalogs, flyers), including key performance metrics and customer segmentation analysis.
• Ownership of all circulation tests, which includes test set-up, statistical analysis and formal write-ups.
• Lead analyst for determining sales allocation methodology for all direct marketing pieces, in order to assess the contribution of each piece to REI’s bottom-line.
• Acted as lead marketing analyst for REI’s online business. Recommended improvements based upon click stream data analysis resulting in significant revenue and conversion gains.

Education:

B.S., Management Science (Quantitative Economics/Operations Research) Graduated Cum Laude Economic Department Honors with High Distinction, University of California, San Diego San Diego, CA, 1997-2000

Skills:

Strong database and data mining experience, including T-SQL, MS Access, and SAS

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