Database Marketing Analyst Resume

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Contact Information:

Full name

Present and permanent addresses

Telephone numbers

Email address

Objective:

Seeking Management/Marketing position in IT sector where experience in IT industry can be shared among colleagues and learn more from them.

Experience:

Database Marketing Analyst CVS, ABC Inc., TX, USA, July 2002 to Present

• Responsible for the reporting and analysis on all direct marketing print pieces(catalogs, flyers), including key performance metrics and customer segmentation analysis.
• Ownership of all circulation tests, which includes test set-up, statistical analysis and formal write-ups
• Developed detailed reports of campaign results, comparing test to control groups to evaluate expected sales, net sales lift, and net margin impact in order to determine program effectiveness; analysis performed in SAS/SQL and transferred to Excel for reporting purposes maintained complex SAS macro reports that allowed us to create standard reports to both external Relationship Marketing clients and internal category management oversaw the rewrite of some of our SAS macro reports by a SAS consultant, providing feedback, direction, and knowledge of our Oracle database structure and client needs perform ad-hoc information queries on customer data using SAS and SQL+ to answer client questions about our cardholders
• Created needed reports of the interrelationship between multiple categories within CVS to determine cross-selling opportunities developed reporting of suspicious cardholder activity during an ongoing major marketing campaign in order to reduce shrink worked with hierarchical relational database of customers in Oracle in a fast-paced marketing environment

Marketing Database Analyst, ABC Analyst, TX, USA, November 1999 to June-2002

• Created direct mail, telemarketing and sample files for marketing initiatives using SAS and SQL+ performed information queries on customer data using BrioQuery, Cognos Impromptu, SAS and SQL+ to support marketing initiatives provided PC technical support and coordinated PC hardware/software purchases involved with weekly planning/decision meetings for Oracle customer data warehouse;
• Developed and maintained metadata on customer data warehouse; this metadata was originally the user guide that I had developed on the mainframe for the marketing information database that this customer data warehouse was replacing received promotion to officer from Database Marketing Analyst
• Mutual rewrite deposit product campaign tracking code in SQL Server more efficiently using macros; reduced running time from 1-2 business days to less than one hour provided elaborate campaign tracking reports in Excel of deposit product direct mail programs while in progress up to campaign completion created ad-hoc campaign reports to answer more detailed questions about our deposit campaigns developed new reports to track the upcoming statement insert campaigns, and crafted new reports to provide needed tracking for telemarketing campaigns

Education:

• B.A. in both Mathematics and Computer Science, Management Information Systems
• Education, St. Francis College, Loretto PA, August 1996 to May 1999

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