Contact information

Michael M. Naccarat

4611 Nelm Street
Hyderabad – 22102

Career objective

Looking for a challenging position of the Retail Marketing in the reputed company with a view to use my wide experience for the benefit of the organization.

Skills

• Outstanding customer service skills, conscientious, confident, excellent communication skills, positive motivator, passion for excellence, deliver desired outcomes,
• Technical skills
• Computer skills – Intermediate Microsoft works, desk top publishing, email, photo shop and Illustrator

Career Achievements

• Highly focused and outcome driven approach to communications, business development, general management and strategic positioning which I have acquired while working in the private and not for profit sectors.
• Highly skilled in motivating cross-sections within organisations from top level management to shop managers.
• Experienced in raising standards of performance through goal-setting, training and development, significantly improving visual standards leading to increased turnover.
• Strong understanding of the retail environment with a commercial mind which can be applied to any product mix.
• Hands on approach, enjoys seeing a project through from conception to completion.

Experience

April 2004 – to present

Sue Ryder Care

Retail Marketing Manager

• To raise standard of visual merchandising and marketing across our national chain of 370 shops.
• Introduction of the new Sue Ryder Care brand in consultation with internal and external PR support (WPP Group).
• Introduced and managed IPSOS MORI based research, leading to new marketing approach and campaigns.
• Budgetary responsibility for marketing, product development, tax-effective sales (gift aid), shop front and interior.
• Responsibility for implementing full marketing mix from planning through to design, production and dissemination.
• Marketing team consists of 4 people so very hands on roll.

July 2001- March 2004

ROOM Furnishing retail outlets

Visual Merchandising Manager

• 20 shops positioned nationally
• Introduction of brand through visual merchandising and national promotional campaigns.
• Photography/ design of promotional material/ manage print and distribution/ train shop managers.
• Visual merchandising, produce material and train shop staff.
• Key achievements
• Implementation of strategic marketing activity, supported by brand/ corporate guidelines and visual merchandising material.
• Raised standards of performance through training and development of staff, significantly improving visual standards leading to increased turnover of approx 35%

1994- 2001

The Body Shop International Plc

Visual Merchandising Manager

• UK and International brand development.
• Promotional calendar with 2 weekly promotions/ ethical campaigns and product placement. Responsible for an annual budget of 2 million.
• Work with R&D on packaging design.
• Promote and position new products.
• Provided training on brand and visual merchandising UK and Internationally.

Education

• Northumbria University

BA (Hons) Fashion Marketing

• Loughborough University

BTEC Diploma Foundation in Art and Design

• Smyth School

Photography (A)  (contact details removed)

Fine Art (A)

GCSE: 10 Grades A to C, including Maths and English

References

Floyd P. Olivier
Manager
Wap Company.
Floyd_oliver@gmail.com

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