Contact information

Michael M. Naccarat

4611 Nelm Street
Hyderabad – 22102

Career objective

Looking for a challenging position of the Marketing Professional in the reputed company with a view to use my wide experience for the benefit of the organization.

Skills

• A strong knowledge of internet and online tools, social networking sites (international and Hungarian)
• Language skills
• Hungarian (native), English (fluent), French (fluent)
• Computer programmes
• Graphics software: Adobe Photoshop, Corel Draw, Adobe Illustrator
• Web designing software: Macromedia Dreamweaver, Flash
• Video editing: Adobe Premiere, Ulead Video Editor

Career Achievements

• Product Sourcing, Branding & Strategic Marketing (Vitasoy-USA, Inc.)
• Created the FIRST Chinese coupon marketing campaign at the trade events for targeting the Asian market in the USA and Canada and boosted sales for traditional low-sales items (tofu & soymilk) by 3%
• Worked with creative designers and promotion items suppliers to develop several marketing collaterals as give-away based on personal demographic research to successfully communicate the unify brand to customers, and achieved a 3% overall growth for my product lines for the quarter.

Experience

2008 – 2008

Vitasoy USA, Inc. – Ayer, Ma

Marketing Manager

• Managed $500,000 marketing budget and worked with sales and cross-functional teams, distributors and vendors to develop strategic marketing campaigns for positioning the established brand to gain competitive advantages.
• Responsible to create marketing plan, execution of the plan to achieve 8% growth of the business for the Asian distribution channels in both the US and in Canada.
• Reviewed and negotiated for purchases media packages with print, radio and television advertising agencies, demo, and events sponsorships for distributors in the USA and Canada.
• Directed and arranged product shots for 280 products from 5 product lines for three different markets in the US and Canada (both mainstream & Asian channels).
• Attended health & organic foods expo trade shows and conducted creative marketing survey to collect consumers contact info for future market research purposes.

2006 – 2007

Bureau Veritas Consumer Products Services, Inc. – Framingham, MA

Program Manager

• Served as liaison between BV-CPS labs (worldwide) and several business teams at Staples, Inc. Provided consultation services in technical aspects and business strategies on 2000+ items and projects across Staples’ expansive product lines.
• Reviewed production processes and modified protocols to ensure product quality adhered to and/or surpassed Staples’ brand initiatives, and delivered measurable results to meet business objectives.
• Initiated and took leadership to train 5 project team members on the concept of lean Six Sigma to reduce inefficiencies and increase productivities.

2005 – 2006

Franklin Sports – Stoughton, MA

Quality Coordinator

• Managed direct import program for all products from Asian factories destined for big-box supply chain retail clients.
• Build and maintained relationships with both suppliers and clients and worked with product managers on four product lines (baseball, inflatable sporting goods, outdoor and family games, youth toys) to ensure prototypes met design, quality, and brand specifications and communicated required resolutions of deficient components to all parties.
• Met with clients’ quality assurance teams and buyers, and served as liaison to factories’ general managers to follow processes and on time shipments delivery.
• Clients: Costco, Kmart, Sears, Target, Wal-Mart, Toys R Us.

Education

• Completion of E-COMMERCE BUSINESS STRATEGY DESIGN & PLANNING CERIFICATE

National University

• Master of Business Administration (M.B.A.) in technology management

Warren National University

• Certified Master Project Manager

American Academy of Project Management

• Bachelor of Science (B.S.), management information systems & International Business Northeastern University

References

Floyd P. Olivier
Manager
Wap Company.
Floyd_oliver@gmail.com

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