Contact information

Michael M. Naccarat

4611 Nelm Street
Hyderabad – 22102

Career objective

Looking for a challenging position of the Marketing Intern in the reputed company with a view to use my wide experience for the benefit of the organization.

Skills

  • Website development planning, implementation and analysis
  • Customer acquisition (SEO, ppc, affiliates, partnerships, email, social media)
  • Web analytics; monitoring, interpreting and optimisation/planning based upon analysis
  • Marketing promotions planning; advertising, pr, email, segmentations
  • Team management; planning, assessment and development. Inter departmental coordination
  • Executive level experience of budgeting, planning and corporate developments
  • Target-driven strategy and delivery of multiple projects across different teams.

Career Achievements

  • Travelmole “Best Tourist Board Website”, for Yorkshire.com
  • British Travel Awards “Best Travel website”, for superbreak.com/agent
  • Travolution “Best Search Strategy”, for superbreak.com
  • NMA “Best Use of Search”, for superbreak.com
  • Technology in Marketing Award, “Best Search Marketing” for superbreak.com
  • Commission Junction “Innovation in affiliate marketing” for superbreak.com
  • British Travel Awards “Best Travel website”, for superbreak.com
  • British Travel Awards “Best Travel website”, for superbreak.com
  • CIM/Hotels, “Best Research Campaign” for Consort Hotels

Experience

March 00- Present

Superbreak Mini Holidays (Holidaybreak plc)

Internet Marketing Manager

  • Direct and Affiliate revenues of +48 million annually.
  • Development of site functionality and conversion.
  • Management of research programmes; consumer and technical.
  • Management of a 4000-strong affiliate programme
  • Online marketing of Superbreak.com, based on SEO and email/viral projects.
  • Online marketing for the direct sell brand Hotelnet, encompassing SEO, ppc, partnerships, email and direct mail support.
  • Building and development of the award winning Travel Agent website.
  • Commercial negotiations and development of key affiliates and suppliers
  • Developing custom websites for partners, e.g. Disney, The Telegraph, Legoland, National Trust and Visit London.

May 92- March 00

Consort Hotels/Best Western Hotels

General Marketing Manager

  • I joined Consort Hotels as Promotions Officer and appointed Marketing Manager in Jan-93. Consort merged with Best Western in 1999, when I became Corporate Marketing Manager.
  • Loyalty marketing concepts based around point-gathering schemes. The scheme was developed in-house, and membership reached 90,000
  • Management of all leisure marketing campaigns based around a direct-sell brochure. Communications included direct mail, direct-sell advertising campaigns and promotional developments with third parties.
  • Conference and Meetings product development including the Best Western First Choice brand.
  • Marketing consultancy. Providing advice and solutions for individual hotels.
  • Event Management. Organising the annual three-day consortia conference encompassing business sessions, entertainment, speakers and delivering presentations. Other projects included a number of annual exhibitions
  • Consumer and Market Research projects
  • Managing a team of between 3-5 people
  • Budgetary responsibility and liaison at Senior Management level.

Education

  • Holidaybreak Senior Management Development Programme

A series of 20 multi-day courses culminating in a 2-day acquisition role-play.

  • University of Northumbria (Newcastle).

Post-Grad Diploma in Marketing

  • Chartered Institute of Marketing residential course.

Marketing a Service Course

References

Floyd P. Olivier
Manager
Wap Company.
Floyd_oliver@gmail.com

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