Contact information

Michael M. Naccarat

4611 Nelm Street
Hyderabad – 22102

Career objective

Looking for a challenging position of the Marketing Director in the reputed company with a view to use my wide experience for the benefit of the organization.

Skills

• Sales and Marketing Director
• Negotiation and Communications Skills
• Sales and Marketing Strategy and Planning
• Leadership and Team Building
• Project Management
• Customer and Supplier Partnerships
• Financial Management
• Multi-Sector and Multi-Channel
• P&L Responsibility
• Change Management
• Budgeting and Forecasting
• Customer Service Centric

Career Achievements

• As Sales & Marketing Director at Landsdon (a floor coverings business focussed on the commercial sector), made the strategic decision to open a new channel selling into the retail sector.
• As Sales & Marketing Manager at Landsdon, worked alongside the Managing Director and Finance Director to raise 3.6M private equity investment required to facilitate an acquisition.
• Appointed Interim Managing Director at Eden Shop Equipment. After an initial review of operations I recognised there was a lack of effective stock management within the business.
• As General Manager with Navigator (a distributor for Levis and CAT branded luggage and bags) tasked with expanding the customer base of blue chip high street retailers with a move into the supermarkets, creating a new channel.
• As Senior Product Manager with Horizon Holidays I enjoyed responsibility for the Winter Sun brand. Horizon was the number three brand in this highly competitive market.

Experience

May 2005– Present

IIHS (NYSE: IHS) Ltd.

Marketing Director EMEA

• Leading global provider of critical technical information and insight
• With responsibility for the EMEA marketing team of 20 and 2M marketing budget, developed and implemented the marketing strategy that aided year on year company growth and EMEA sales revenue of $330M.
• Lead the regional marketing strategy and roll out of associated initiatives, utilising best in class lead generation models to provide sales conversion and annual new business revenue streams in excess of 5M.
• Initiated and developed evolution and development of web presence, using digital marketing strategies to monetize the websites and achieve direct annual revenues of 3.5M.
• Managed the events strategy across EMEA, effectively rolling out over 90 conferences, tradeshows and IHS hosted events and driving annual new business revenue generation of more than 3M.
• Successfully implemented customer first initiative to drive customer delight scores from 55% to 66% and attain an average of 93% customer renewals over a 2 year period.
• Managed marketing acquisition strategy for 7 acquired companies heavily focusing on business integration and change management initiatives to achieve a single unified EMEA marketing function.

May 2003 – 2005

IIHS (NYSE: IHS) Ltd.

Marketing Manager

• Leading global provider of critical technical information and insight
• Lead marketing communications team of 7 with responsibilities for the design and implementation of marketing initiatives for products and solutions aligned to them.
• Developed the EMEA Marketing plan and associated marketing communications strategy generating annual revenues of 2.5M from email, direct marketing, PR, advertising and web activity.
• Formed EMEA events team, implementing common processes and best practice, to drive strategy and associated revenue generating events model, which in the space of 1 year geared from 500K to 2M sales revenue.
• Piloted test and learn initiatives to create best practice guidelines for the roll-out of email marketing, driving click-through rates from an average of 2% to excesses of 15%.
• Lead the marketing implementation of Microsoft CRM system, successfully aligning sales and marketing and driving lead management processes and marketing communications campaign measurement and reporting.

Feb 2002 – May 2003

TSO Ltd.

Marketing Development Manager

• Provider of information solutions, knowledge management tools and publisher services
• Successfully positioned products and solutions within varied market sectors through the design and management of integrated marketing communication programs.
• With 1M budget, managed the marketing communications strategy, incorporating direct marketing, PR, advertising, events and web activity.
• Implemented Salesforce.com lead management system to marketing and sales operation to effectively monitor, manage and report on all leads generated from marketing campaign activity.
• Planned and organised corporate event programme to effectively position TSO within existing and new markets, producing significant lead generation and subsequent sales
• Managed the database of campaign generated prospects and existing client base ensuring effective communication to external audiences from up to date, efficient data.

Education

• Western International University Arizona USA

MBA – Management Information System.

Won award in Strategic Management

• Western International University Arizona USA

BA – General Studies

Majoring all Computer Information System subjects.

Won award in Personal Information System

References

Floyd P. Olivier
Manager
Wap Company.
Floyd_oliver@gmail.com

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