Advertising Sales Director Resume

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Contact Information:

Full name

Present and permanent addresses

Telephone numbers

Email address


Objective:

A highly motivated and experienced advertising sales director, will put my skills and experience into a career with an established advertising company

National Account Manager, TRIBUNE MEDIA NET, NY, NY 7/04-present

  • Managed automotive, travel, technology and telecommunications accounts for 12 Tribune Company newspaper including the Los Angeles Times, Chicago Tribune and Newsday.
  • Responsible for new business and existing account for Verizon, Cingular, IBM, AOL, Cisco Systems, Intel, Audi, Volvo, BMW, Mercedes-Benz among others.
  • Negotiated yearly contracts that maximized revenue growth and leveraged value-added programs.
  • Identified opportunities to drive revenue to newspaper web-site as well as Hispanic and commuter newspapers.

Advertising Director – BetterHomesNJ.com 1/04-6/04,

  • Hired as first Ad Director of this new magazine founded in 1998. Named to Adweek’s Top 10 Hottest Magazine Lists in March 2003.
  • Managed 14 member sales team throughout U.S. Increased direct report sales staff by 4 and hired rep firms in Canada, Mexico, and Central America.
  • Responsible for in-book revenue as well as on-line
  • 9% page; 19% revenue increase 2002 vs. 2001. 30+% page; 30% revenue increase 2003 vs. 2002.
  • Focused on increasing non-endemic business in the pharmaceutical, automotive, and financial services categories and maximizing yield of travel accounts. Result: shift from 7% to 15% non-endemic account base from 2001 to 2003.
  • Created and administered sales plan for each office.

Education:

Masters of Business Administration, Concentration in Marketing, Boston University, April 2003

Bachelor’s Degree in Marketing, Northeastern State University, April 1997

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