Advertising Manager Resume

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Contact Information:

Career Objective:

An experienced advertising manager having excellent communication with strong interpersonal skills; seeking for suitable position in advertising field

Experience:

Advertising Manager, A1 Advertising, LA, 2005-present

• Resident Expert on best practices regarding TV, Print, Outdoor and Radio
• Created and Implemented Campbell’s Advertising Production Guidelines (TV and Print) which insures a uniform production process. Includes Agency responsibilities, Marketing responsibilities and legal review
• Interface directly with Agency Production department to negotiate costs and expectations, reviewing each line item
• Liaison/Mediator between Marketing and Agency, working toward the goal of insuring both party’s needs are met
• Manage Agency Relations and Account Executives over multiple Agencies
• Provide guidance and leadership to Marketing throughout the Advertising process; from creative brief through production, edit and finished spot
• Understand and Manage all Talent costs, including possessing a thorough knowledge of Unions and Guilds

Advertising Production and Merchandising Manager, Subaru of America, Inc. Cherry Hill, NJ, 2001-2005

• Control of $15 million production budget with influence on $130M media budget
• Production Manager for all National, Niche, Regional and Dealer Advertising, across all media
• Managing contact for all Advertising Agency direct reports, including Account Executives, Art Directors, Producers and Writers
• Responsible for managing Agency in the creation of all dealership
• Point-of-Purchase Showroom materials
• Manage all Added Value merchandising opportunities, including TV billboards, vignettes and events
• Coordinate Product Placement of Subaru vehicles in TV and Movies
• Researched and maintain on-line digital image database consisting of over 1500 different individual assets
• Created Subaru photography “best practices” guideline

Education:

• B.A. English, with writing concentration, 1986-1990 St. Francis University Loretto, PA Graduated with Honors, cum laude
• MBA degree, 2004-current Rutgers University Camden, NJ

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