Advertising Co-coordinator Resume

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Contact Information:

Objective:

To secure a managerial position in the marketing field, utilizing knowledge possess in previous jobs

Education:

Masters of Business Administration – Concentration: Marketing, WAKE FOREST UNIVERSITY, Winston Salem, NC, 1998

Bachelor of Science in Business Administration – Marketing, UNIVERSITY OF NORTH CAROLINA, Chapel Hill, NC, 1992

Experience:

Advertising Co-ordinator Manager, MAX Tech., Charlotte, NC, 2001 – Present

• Business Track into a successful small business that has brokered millions of dollars in investment real estate sales
• Responsible for all strategic advertising and media purchases/advertising for the company
• Create and implement marketing programs that enable Business Track to secure clients from several regions throughout the country.
• Initiate Business Track’s Internet marketing campaigns (including on-line media purchases), increasing the number of on-line clients by an average of 23% per year.
• Perform competitor analysis and develop programs/campaigns to counter competitor’s initiatives.
• Develop and implement Business Track’s loyalty campaign, where clients get rewarded for increasing the number of items purchased, averaging a 28% annual growth.
• Create and analyze cash flows and other profitability measures to ensure investor clients obtain their desired return on investments (including tax savings), averaging a 34% annual return on client’s investments.

Business Development Manager / Marketing Manager, JBM Co, Huntersville, NC, 2000 – 2001

• Developed and implemented the marketing strategy for the entire product line for this manufacturing company.
• Created and placed all Internet marketing, print advertising, and press releases while managing the $600,000 marketing budget.
• Created a new outdoor category/campaign that was projected to generate over $1 million in 2002
• Performed Brand Management for products that featured Microban. Products such as Fruit of the Loom socks, Dap Caulking, Faberware Cutting boards and several

Computer Skills:

Microsoft Excel, PowerPoint, Microsoft Word, Microsoft Publisher

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